The process of branding of a person and their career in order to attain success is called personal branding. It can also be defined as creating of asset that belongs to a person, which also includes the body, clothing, appearance and knowledge of the person, which makes it unique and distinguished. It also involves naming of various products on the persons name.
In simple words, personal branding is the way you market yourself to the world. When you are searching for a career in your respective field, personal branding is unavoidable, because as you interact with people, they make an impression of you within the few seconds you are with them. The way you dress, the way you eat, the way you carry yourself, everything brands yourself.
